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HI, I'M DAVID
I help small business owners ethically, effectively, and enjoyably grow their businesses through Wellness Program Marketing without expensive advertising or long coaching contracts
Small business marketing doesn't have to be expensive to be effective. You don't have to give up huge amounts of money, time, or dignity to see your business grow. All you need is a proven system to start wellness program marketing to share the benefits of your business with people who can and will use your services. I'll show you how!
The Problems with Small Business Marketing
The second Facebook Ads marketing formula that seems to be working for some is to establish yourself as an expert through video. Essentially you'll be creating a series of short educational videos about a number of topics. You'll teach stretches, exercises, anatomy, and self-care tips to people dealing with the conditions you want to help people with. You pay to boost these ads to an area around your practice and zero in on the people most likely to be interested in your solution. You can use retargeting to show videos only to people who have previously watched a portion of your videos, which over time should decrease the cost of your advertising budget. While this formula appealed to me, in discussions with people trying to build their practice through this strategy I have learned that the companies providing guidance in implementing this are charging between $1,200 and $1,500 a month to set up and implement the ads while expecting you to spend another $1,500 in actual ad spend with Facebook. Do it yourself and you'll still have the ad spend with the possibility that you're missing the secret formula the gurus would be using. If these flooded your office with new patients that would be fine. However, most people I've actually talked with report more of a trickle of new patients.
Ultimately, Facebook Ads for small business marketing appears to be an art we all probably should be working on mastering. However, its nature can be prohibitive for those new to practice or working with a tighter budget. It's possible to throw a large amount of money at Facebook Ads without seeing the hoped-for return on investment.
Google Ads Small Business Marketing
Google ads can work, especially if you're in a city where no one else in your specialty is aggressively using them. The issue here is budget. Most new small business owners didn't receive training to be a Google ads expert. As a result, if you end up trying to get these working yourself you'll have the knowledge that you might be making mistakes in implementation that cost you hundreds a month in ad spend and decrease the effectiveness of your ads. Your other main option is to bring on experts that end up costing you hundreds a month on top of your ad spend. If you're in a city where business owners with more money and larger businesses with many reviews are also advertising you may find this prohibitively expensive.
Networking for Small Business Marketing
Chamber of Commerce, BNI, Rotary, Kiwanis, and Lions Club. I'm not going to tell you it's a bad idea to join these organizations. Join, get involved, make friends, take on leadership positions. Just don't expect them to rapidly grow your practice. These are forms of relationship marketing. You know what I've noticed about relationships. They take time to develop. If you stick with these organizations for the long haul and work to contribute to the success of the organizations and the other members' businesses, you will eventually see a nice group of them move their care to you. It just doesn't happen over night
Overall when it comes to networking, I recommend that you become involved in activities and groups that you are naturally passionate about. Coach your kid's sports. Join the PTA. Become involved in a church if that's congruent with you. Be friendly, helpful, and generous. Become a leader. Ultimately these people will become champions of your business. Just don't expect it to grow your business rapidly.
The Solution for Your Small Business Marketing
Wellness Program - Lunch & Learn and Health Fair Small Business Marketing
From my very first lunch and learn I knew I was on to something special and sustainable. People in the room laughed at my jokes and perked up at my stories. I had time to explain why spine health was important and where modern medicine lets us down. People gasped when I told the incredible story of how my family was first introduced to chiropractic. And finally... people scheduled to come in to my office at the end of the talk. I was elated! Finally! I had found chiropractic marketing that worked that was inexpensive that I actually enjoyed. A new patient from that first lunch and learn still comes in for maintenance care. He comes in for a visit once every two months, but his care has still contributed over $4,500 to my practice.
That first lunch and learn was scheduled through a person coming in to my office as a patient. After that first taste of ethical, effective, and enjoyable chiropractic marketing we started to look through our patient files to find where the rest of our patients worked and whether we might be able to provide a lunch & learn.
After that, I asked myself the question, "If someone wanted to cold-call my office and provide a lunch & learn for my team, what would I need to see in order to say yes?" That, my friends, is what I'll share with you in the free training. The answer to that question has worked phenomenally and predictably for us. As a result, we've been able to attend over 200 lunch & learns and health fairs over the last seven years. This chiropractic marketing strategy has brought in over $800,000 to my clinic. In general we've booked two to even eight events per month! We can even counteract the "slow-down" periods of January and the summer months strategically by booking more of these events. It's December as I write this and I have two lunch and learns booked at local schools during the first week of January. Then in the fourth week of January we'll be attending the health fair of the giant Bridgestone Tire Factory. Think I'm stressed about a January slowdown?
HEALTH FAIRS! We have truly scheduled over 30 new patients in one day at a health fair. I wish I could tell you every one of them walked in the front door of our office, but I'm a little too honest for that. People scheduled at health fairs are a bit more flaky. Still though, many of the scheduled patients did show up. A-MAZING return on our investment of time and money!
This system of providing lunch & learns and attending health fairs has made my practice a success and set me free! I'm excited to show you how to get your own program running as quickly as possible, but first I'd like you to understand...
Why Wellness Program Lunch & Learn and Health Fair Small Business Marketing Works
"Someone Thinks They're Amazing"
The first few businesses we provided a lunch & learn for did have one of our patients among their ranks. Time went on and we got the puzzle pieces in place to effectively reach out to ANY business and get them to invite us in. We increasingly had NO patients working at the offices where we were doing these events. I'd estimate 60% or more of the businesses we've worked with had no patients coming in to our office at the time of our first lunch & learn. And yet, any person sitting in the room during one of our lunch and learns would be thinking, "they wouldn't be here unless someone thinks they're amazing."
If you can get in the door, everyone in the room assumes you have been fully vetted and endorsed by the lunch and learn organizers. This is a huge help when you invite people to come in as new patients at the end of your talk!
Choose Your Avatar
In marketing lingo, "a customer avatar is a fictional character that represents your ideal prospect." Our avatar lives or works near us, has a job, has health insurance that we take, and/or can afford a series of chiropractic corrective care that extends beyond what's covered by insurance. With lunch & learn and health fair chiropractic marketing you can focus on only paying for meals or health fair giveaways for businesses who employ your customer avatar. As a result, when you present the benefits of your care to these people, there are minimal barriers keeping them from proceeding.
If you name your talk right, people who show up have some amount of interest in what you provide. I recommend doctors start their program with my talk, "Four Stretches for a Pain-Free Day." People who show up in the room have an interest in getting out of pain. You give them the self-care strategies but also educate them on the need for a more thorough assessment of what's causing their pain. You also teach them how your solution is different and "voila!" They schedule appointments to get checked out.
All my presentations can be customized for any other avatars you want to pursue. I have given variations of my presentations to personal trainers, cyclists, retirement communities, and Mothers of Preschoolers groups! All of these brought in new patients as well!
Negative Nellies Don't Show Up
Not only does this type of small business marketing let you focus on your ideal avatar, the “non-believers” at these companies generally rule themselves out of lunch & learns or courteously walk on by at health fairs. With over 230 marketing events done, I’ve never had someone in the room criticize chiropractic while I was in the room.
The Rewards of Wellness Program Lunch & Learn and Health Fair Small Business Marketing
Success
This type of small business marketing was the one thing that took my practice from struggling to success and instability to stability. Prior to developing this system I was working my butt off doing things I hated to bring home $40-50k a year. I was making just enough to make minimum payments on student loans and purchase fresh produce at the grocery store. I sure wasn’t getting ahead though. When I implemented this system there was about an 18 month period trying to dial in a system that works. My income gradually went up during this period. When we got our chiropractic lunch & learn and health fair marketing system firing on all cylinders my income jumped to $155k a year. I experienced the success I’d been working for all those years.
I am so excited to help you leap-frog the trial and error period straight to the $100k boost in annual income when you rapidly implement my strategies for success!
Freedom
What does more money mean to you? To me, it became a means to take off the chains of debt wrapped around me. I started my practice with $135k in student loans and another $110k in business startup debt with my parents co-signed on that. There’s a saying that “Thanksgiving dinner tastes different when you owe a family member money,” and my cranberry sauce tasted extra bitter for about five years. If I took a vacation during those years, it was essentially borrowing the money from my parents. Any money spent could have gone to getting us financially untied. When this marketing system and success kicked in I aggressively paid down debt, starting with that co-signed loan. I can’t begin to tell you how great it felt to treat my parents to dinner when I finally got free, and know that it was 100% MY MONEY I was spending!
Stress Reduction
Lack of new patients was my top source of stress prior to finding this chiropractic marketing program. I constantly imagined a bucket with a hole in the bottom streaming out a flow of “water” totaling $15,000 in expenses and overhead. I somehow had to get more than $15,000 of "water" pouring in the top to get ahead of this devastating situation. This vision weighed me down along with the $245,000 debt gorilla on my back and made sleep difficult. Now I sleep like a baby. I am so grateful I had the courage to start doing lunch & learn chiropractic marketing and the diligence to fine tune our system to what it is today.
Elimination of Staff Turnover
My first three years in solo practice I experienced frequent staff turnover. Though I made some poor hires, lack of new patients also made me a worse boss. It made me a nagging backseat driver who was hard to work for. CAs felt a constant tension coming from above. As mentioned Practice Representatives joined our team and left because it was a miserable, hard-to-succeed-in job.
When we started seeing consistent new patients coming in, I was a better boss and able to increase pay when I did get a new hire I thought was great. As a result, I have had virtually no staff turnover for the last seven years! I'm so grateful for the peace that consistency in my team brings to my life!
Pride
I wasn't proud to do screenings. It was necessary, and it was effective, but it wasn't what I dreamed of when I signed up to become a doctor.
On the contrary, sharing the path to better health is incredibly rewarding! I am proud to be the doctor who educates my community! People's eyes light up during talks and they come up and thank me afterward. People who come in as patients bring us gifts and refer in their family and friends. I'll never forget how one woman stopped me and started crying as she shared that my talk, "How to Eliminate Stress & Take Control of Your Life," had been the inflection point that caused her to go back to college. Some of the people in the audience go to other chiropractors as a result of my talks, and I'm OK with that! It's the right thing to do and I'm proud to be the one doing it!
Someone needs to educate our society on how to win with their health. It might as well be you!
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